Week #7 Learning Activty #1 Essay Example | Topics and Well Written Essays - 250 words

Week #7 Learning Activty #1 - Essay Example nt, does it automatically mean that customers will like it if Kingfishers copies the competitor, or is the company better off leveraging its strengths? These are only some of the questions that can delve further into the inner emotions of customers that affect their decision-making process, so that Kingfishers can be more competitive. Psychographic segmentation will help examine underlying factors that motivate people to go to Kingfishers or to the competition. Aside from psychographic segmentation analysis, assessing benefit segmentation variables can also be helpful. The exact benefits of choosing Kingfishers over other competitors can improve SWOT analysis that will contribute to potential changes in the marketing mix. These changes can strengthen Kingfisher’s competitive advantages. When Padgett talked about communication and high-performance work system for employees, I thought about the intersection between marketing communications and how the employees are trained for it. The company has several marketing channels, where people buy and/or learn more about products, so it is important that employees are skilled in addressing communications needs that must be catered for every channel. For instance, since Fighter Warehouse caters to MMA fighters, public relations communications is essential in affecting the â€Å"publics† who affect fighters’ purchasing decisions, including their audiences, managers, and fight promoters (Dahlen et al. 390). It will be helpful to analyze these publics and how they are currently contributing to the company’s brand image and how they can further be integrated into the brand narrative, so that Fighter Warehouse can have a stronger brand narrative to its â€Å"publics,† especially its customers. At the s ame time, employees must be analyzed if they have the knowledge, skills, and attitudes (KSAs) to serve these publics in different channels. Knowing their KSAs’ deficiencies and strengths will improve Fighter Warehouse’s

Work Health Safety Act Essay Example | Topics and Well Written Essays - 1500 words

Work Health Safety Act - Essay Example The Work Health and Safety Act can only be effectively maintained in a workplace with coordination from HR personnel and also incorporating this act into business operations. The NT regulators of this act are responsible for the overall regulation of the key objectives of this act in every territory or region. The Work Health and Safety Act in the Northern Territory in Australia have the major responsibility of regulating all the territories in this region. The main objective of this act is ensure safety and health of workers at the workplace, electrical safety, to provide protection to the workers against dangerous goods, and focuses on worker’s compensation and rehabilitation. The WHS act was majorly formulated so that the workers can be given a workplace atmosphere that is not only full of harmony but takes care about smaller aspects related to the workers (Mayhew, 2007, pp. 67-68). The objectives can be further extended such as the first main objective of this act is to secure the welfare, health and safety factor of all the individuals who are a part of an organization. It prohibits any organization from over exploiting workers or rather does not take active measures towards the health and safety of the workers (Loewenson, 2001, pp. 94-95). The second objective of this act is to protect the lives of those workers who can be subjected to various risky activities that can take place in the workplace. The other objective of this Act is to control the use, acquiring and also keeping stocks of flammable or highly explosive substances in the workplace. This objective mainly takes into consideration the safety of the workers that should be treated as one of the priorities by an organization (Sherriff and Tooma, 2010, pp. 72-73). The next objective of the legislative act is to provide protective facilities and guidelines and also to have